Welcome to Mom Swad Thekua a taste of Bihar’s tradition and love.
Thekua is not just a snack; it’s a story of culture, purity, and emotions. For generations, this sweet and crunchy treat has been a part of every Bihari home, especially during Chhath Puja one of Bihar’s most sacred festivals. At Thekua, we are proud to bring this traditional flavor from our kitchens to yours fresh, pure, and full of love.
Our journey started with a simple dream — to share the authentic taste of Bihar with everyone. We noticed that people living away from home missed the real taste of homemade Thekua, the one made by mothers and grandmothers during festivals. That’s when we decided to create Thekua brand a place where tradition meets hygiene and quality.
Every piece of our Thekua is made with natural ingredients wheat flour, jaggery (gur), pure ghee, and a mix of spices that give it a warm aroma and crunchy texture. We never use preservatives or artificial flavors because we believe in keeping it real, just like the old times. Our team prepares Thekua with care, using traditional recipes that have been passed down for generations.
At Thekua, our goal is to make people feel the love and nostalgia of Bihar’s homemade snacks. Whether you are celebrating Chhath Puja, missing your home in Bihar, or just craving something sweet and crunchy Thekua will always make you feel connected to your roots.
We also believe that food tastes better when it’s made with a purpose. Through our work, we support local women and small-scale workers from Bihar who help us prepare and pack every batch. Their skill and dedication make every Thekua special. Together, we are not only keeping a tradition alive but also creating opportunities in our community.
Our brand stands for purity, authenticity, and love the three things that define Bihar’s food culture. We want to show the world that Thekua is more than just a festival snack — it’s a piece of Bihar’s soul.
Every bite of our Thekua carries the warmth of home, the blessing of tradition, and the sweetness of family memories. When you open a pack of Thekua, you don’t just enjoy a snack — you experience the heart of Bihar.
We welcome you to be part of our journey and taste the tradition that has been loved for centuries. Whether it’s for Chhath Puja, a family gathering, or your evening tea, Thekua will always bring a smile to your face.
Thank you for trusting us and being a part of our story. Together, let’s keep the true taste of Bihar alive — one Thekua at a time.
